Magazine Advertising Design
PROJECT TYPE: MAGAZINE ADVERTISING DESIGN
CLIENT: enLIGHTenment MAGAZINE, PAGEONE LIGHTING
ROLE: GRAPHIC DESIGNER
TOOL: PHOTOSHOP, INDESIGN
This ad is made before our sales team goes over to Dallas for the light exhibition. It is featured in the magazine on page 75 and also shown at the light exhibition in Dallas. Pageone wanted to feature 4 different types of lights in total, so I added the four lights into one lifestyle photo so that it can fit into is an A4 sheet of paper while also not make the page feel packed. I also magnified some futures on the lights to show their function. The colour scheme for this page is a gray brownish tone to give it a luxurious feel.
For this advertisement, I wanted to use some Christmas elements, because it is close to Christmas. I used red as the colour scheme because it's one of the colours that represent the company and also Christmas.
This issue features new lights for this season. I used different types of geometry to make the page stand out. I also used gray and brown as the colour scheme for the layout of the flyer to harmonize with the lights and also bring out the aesthetic the light brings to the lifestyle photos. I also used light beige as the colour for the text, because it's clear to read on top of a coffee colour background, also not too vibrate to the point it will take the attention away from the lights.